Market Intelligence and Business Research: The GABA Index and Consumer Insights

To build resilient and competitive markets, decision-making must be rooted in reliable data. The GABA Foundation is launching the first-ever GABA Index: A Community Needs Assessment (2025), an industry-focused survey capturing key economic and social insights from African and Caribbean business owners, workers, and consumers in the United States.

This landmark research effort is designed to:

• Identify barriers to business growth and trade participation for African and Caribbean enterprises.

• Quantify consumer behavior trends that impact market positioning and supply chain demand.

• Inform workforce and entrepreneurship support strategies that enhance economic participation.

Additionally, we are conducting specialized research studies to deepen sector-specific insights:

• The GABA Consumer Insights Survey – Examining African and Caribbean consumer spending patterns and preferences to inform business strategies.

• The GABA Women’s Study – Focused on the unique economic and professional experiences of African women in Michigan.

These research initiatives provide empirical data that supports policy recommendations, program design, and investment strategies, ensuring our efforts are aligned with industry realities and market needs.